Whyte Fang, Alison Wonderland’s shadowy alter ego, noticed her streaming numbers swell within the wake of her breakout Coachella debut.
After her show-stealing Coachella debut, Whyte Fang is within the midst of a bona fide breakout.
The proof is within the pudding. And it is in Coachella, the DNA of which intrinsically explodes the music of its artists far past the confines of its levels.
The alias of digital music celebrity Alison Wonderland, Whyte Fang shocked the Coachella devoted on April 14th, performing an electrifying DJ set from inside an enormous LED cage. Fang, who’s presently eight months pregnant, had launched her debut album GENESIS the identical day.
However even earlier than the gorgeous efficiency, the album’s streaming numbers skyrocketed. In response to Spotify, Whyte Fang noticed her streams swell by a staggering 2000%.
Streams of music by Frank Ocean elevated 70% on Friday forward of his controversial headlining Sunday performance, which rankled followers and critics. In the meantime, streams of Calvin Harris’ “Slide” mushroomed at a 135% clip. Harris’ efficiency additionally doubled as a tribute to Migos rapper Takeoff, who passed away on the age of 28 final 12 months.
BLACKPINK, who headlined on Saturday, noticed a 70% spike in streams. Different Coachella performers who skilled a boon embody Dominic Fike (190%), Idris Elba (62%) and blink-182 (61%).
Over 365,000 fan-generated Coachella playlists have been created on Spotify this 12 months, according to the streaming large. These playlists have been streamed over 10 million instances up to now.
We caught up with Whyte Fang in late 2022 for her first-ever interview to debate the shadowy alias, which had been dormant for over a decade.
“I actually, really need this to be targeted on the music,” she stated on the time. “I am so performative with Alison and I fucking adore it, however I simply actually wished [Whyte Fang] to be an artwork piece. I didn’t need it to be about me… I am simply making an attempt to let the artwork communicate for itself with out me having to frontwoman it. As a result of I’m not singing, there is not any lyrics. It’s about regardless of the hell got here out of my mind. It is purely beats. It is very primal.”
Coachella Weekend 2 is now underway. You possibly can livestream the pageant here.