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Pepsi remained within the sport by means of 2022, after which Apple Music took over because the halftime present sponsor—and reportedly requested Swift if she’d do the honors at Tremendous Bowl LVII in February 2023. Her followers were convinced it was lastly going to occur, connecting each imagined dot.
Swift declined, nonetheless, purportedly as a result of she was within the thick of rerecording the albums she made for Massive Machine Data, her response to Scooter Braun buying the rights to her again catalogue when his firm Ithaca Holdings purchased the label in 2019. That formidable undertaking dovetailed together with her most prolific interval so far, which noticed the discharge of Lover, folklore, evermore and Midnights between 2019 and 2022.
Furthermore, TMZ reported in 2022 that sources with direct information of the halftime present stated Swift did not need to take that specific stage till she’d completed re-recording her first six albums. She’s nonetheless obtained two to go, her 2006 self-titled debut and 2017’s persona-redefining Popularity, teasing the latter as “a goth-punk second of feminine rage at being gaslit by a complete social construction.”
Including to the 2023 time crunch was preparation for her career-spanning Eras Tour, which started final April. And, whereas amassing her thirteenth Grammy on Feb. 4, Swift announced her 11th studio album, The Tortured Poets Division, will drop April 19. Not even performing dozens of sold-out dates and releasing a blockbuster live performance movie might slow down the muses.
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