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Having debuted the Echo Storm silhouette final yr, Crocs returns with its newest Hypebeast-produced marketing campaign fronted by London’s Tion Wayne and Parisian artist Guy2Bezbar.
Revered for its ultra-comfortable footwear providing, Crocs continues to innovate on the planet of design – discovering new methods to overcome up to date fashion and be a staple in any terrain. With the model just lately launching the Echo Clog and Echo Road, a recent tackle its signature on a regular basis silhouette, the most recent Echo Storm goes even additional by offering a substitute for typical lace-up sneakers.
Merging the versatile properties of a sneaker with the at-home consolation of a slide, the Echo Storm’s forward-thinking silhouette is designed for the long run. Sitting on an exaggerated midsole and LiteRide™ footbed, the higher incorporates the model’s trademark, light-weight, and sturdy Croslite™ materials wrapped round an opulent neoprene sock with mesh vents, making for a modern slip-on perform, optimum breathability, and added consolation.
Boasting a branded pull tab, the most recent drop arrives in minimalist tonal hues, focusing the silhouette on texture and performance. The providing consists of monochromatic “Midnight” and “Tundra” colorways, designed to swimsuit any fashion. The most recent Echo Storm releases can be found to buy on the Crocs website.
Hailing from Edmonton, Tion Wayne kickstarted his music profession over a decade in the past, rising from the underground “hood video” circuit within the late ‘00s. Because the UK’s music scene started to flourish globally within the latter half of the 2010s, Wayne’s mixtapes started to realize traction. Across the identical time, he obtained his first break supporting North London comrade Scorcher’s headline present, and it was right here that he realized that music has the potential to evolve from a dream to a actuality.
Following the virality of his 2018 single “Keisha & Becky” — that shot him to the highest 10 charts earlier than changing into licensed platinum within the UK — Wayne has since taken the business by storm with a number of No. 1 hits. Nonetheless, regardless of the entire chart-topping success, one in all his fondest recollections is sharing a stay tribute to his mom as he carried out alongside her on the 2022 MOBO Awards.
London is likely one of the largest and most populated metropolises on the planet, with a wide range of distinctive sights, tastes, and cultures making up the material of town. As a British-Nigerian artist, Wayne ascribes the wealth of data he skilled rising as much as the various multiculturalism in his space — one thing that he cites as among the finest issues in regards to the metropolis, explaining, “You may go to South London and get good Caribbean meals, or you may go North London and get good African and Turkish meals.”
Talking on the array of footwear he owns, he makes it clear that he’s removed from a sneakerhead. Not one to purchase into developments or the most recent drops, one factor he does look out for is consolation when trying to find his subsequent pair of kicks, making Crocs an apparent selection that performs seamlessly into his on a regular basis fashion. “As quickly as I put my foot in it, [if] I’m relaxed, then I’m shopping for it,” he says of his course of of buying sneakers.
Taking inspiration from the Echo Storm, the artist retains consolation, versatility, and ease on the forefront when styling the sneaker. Carrying pared-back neutrals that complement the “Tundra” colorway, he opts for khaki pants and a brown puffer to spherical off his look.
Equally, Guy2Bezbar’s hometown of Barbès, in Paris’ 18th district, is simply as wealthy in tradition. For him, his Congolese heritage is one thing he holds to excessive regard, and whether or not or not it’s sound or fashion, it is channeled in all aspects of his life. “I used to be immersed in its tradition from a really younger age. At the moment, that music is ingrained in me. It’s one thing that may’t be taken away,” he says as he seems to be out into the Parisian skyline in his Echo Storm “Midnight” sneakers.
Guy2Bezbar’s mixtapes and hit singles all through the mid-’10s garnered widespread acclaim in French rap. Now, because the nation’s sound shifts extra into drill — with distinctive flows, hard-hitting punchlines, and signature subtitles to enchantment to a non-French talking viewers — Guy2Bezbar continues to evolve, cementing himself as a staple within the scene.
Goutte d’Or Pageant — his first-ever big-stage efficiency that his circle organized — was aptly held in his native 18th district and is one in all his highlights since stepping right into a music profession.
Earlier than music, Guy2Bezbar was an aspiring footballer. Having trialed for West Ham at 14 years previous and performed in native youth leagues throughout his youth, he paused his sports activities exercise to pursue music. Nonetheless, his motivation to carry out effectively on the stage in addition to on the pitch didn’t die, as simply final yr he signed with US Ivry, a group based mostly within the suburbs of Paris.
Describing his fashion as “relaxed, chilled, and quite simple,” trying clear in his outfit in addition to sounding clear on a monitor are each vital elements that lend to his total character. The brand new Echo Storm itself serves because the clean canvas to realize this and is delivered to life by means of clear minimalism. “My fashion is, let’s say, recent,” he concludes as he showcases a white-on-white look within the “Tundra” colorway.
Try the marketing campaign visuals within the galleries above. For extra data and to buy the brand new Echo Storm sneakers proven above, go to the Crocs website now.
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