[ad_1]
Salomon’s principal strategy to footwear design is curating kinds which can be helpful for on a regular basis put on. One silhouette that encapsulates this greater than most is the XT-6 — and the shoe’s newest marketing campaign highlights this by the hustle and bustle of inner-city London.
Linking up with London-based artists Teoni and Atlantic, the duo have shortly develop into two of the most popular painters within the Huge Smoke. Teoni is a high-quality artist who focuses on romanticising the on a regular basis by figurative artwork, whereas Atlantic is a skater and artist, who highlights his atmosphere and the individuals of his tradition by distinctive and putting items.
The duo have continued to hone in on their crafts by Olaolu Slawn’s Artwork Membership hosted at his hot-on-the-block BeauBeau’s cafe, with the house morphing right into a location that prides itself on being a hub for the group since its opening final 12 months. The cafe has additionally develop into an area that permits these trying to break into inventive industries to encompass themselves with like-minded people.
BeauBeau’s Cafe has shortly develop into an everyday, go-to spot for a slew of Londoners since its opening, with the house establishing itself as a agency a part of on a regular basis life. This identical essence of routine and luxury is what Salomon’s XT-6 silhouette is all about. The shoe is an everyday rotator for Teoni and Atalantic — and that is showcased in Salomon’s newest marketing campaign.
“BeauBeau’s has created an exquisite group of like-minded individuals which can be actually simply making an attempt to create and be seen,” Teoni informed Hypebeast. “It’s helped me get my art work seen by a wider group that I’d have struggled to do by myself. That’s the entire level of the Artwork Membership too, we simply need individuals to really feel like they’re not alone on their inventive journey. We feed off everybody’s vitality in that room which can additional encourage our work and life outdoors of BeauBeau’s.”
Regardless of funding cuts to youth companies now reaching over £1 billion GBP since launching final 12 months, BeauBeau’s has seized the initiative itself to supply an area for creativity to thrive in inner-city London – with Teoni and Atlantic simply two regulars which have reaped the rewards from doing so.
Using Artwork Membership and BeauBeau’s to assist develop their innate skills, Teoni and Atalantic have develop into two of probably the most thrilling skills within the metropolis. This a lot has been acknowledged by Salomon, whose newest marketing campaign celebrates the duo’s progress.
Take a look at the brand new Salomon marketing campaign that includes Teoni and Atalantic above and remember to head to the official Salomon website to buy the XT-6 silhouette now.
[ad_2]
Source link
