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Earlier this yr Reebok dropped the inaugural Reebok My Identify Is Assortment that mocked at the moment’s over-styled model ads. At this time we now get a preview of the FW23 installment of Reebok’s ‘My Identify Is’ assortment that’s set to drop in only a few days.
The Reebok My Identify Is Assortment is a brand new ‘80s sport footwear assortment remixed for Gen Z that features particular iterations of the Classic Leather, Club C 85, BB 4000 II, LT Court.
“We needed to have some enjoyable with this spot and flip the script on what’s turn out to be of at the moment’s excessive marketing campaign creation course of,” commented Caroline Machen, VP, International Model Advertising at Reebok, forward of the marketing campaign launch earlier this yr. “The tip result’s a light-hearted piece that we hope will give folks fun or two.”
Impressed by Gen Z’s self-confidence and demand for respect, ‘My Identify Is’ represents the concept of calling somebody by their identify. The idea is dropped at life all through the gathering the place footwear mannequin names are boldly emblazoned throughout the tongue of every ‘80s Reebok sneaker fused with branding and colours from its ‘90s efficiency design catalogue.
Get a very good take a look at all of the pairs beneath and search for them to launch on September fifth by way of Reebok.com for costs starting from $85 to $100.
In launch information, the Air Jordan 11 WMNS Neapolitan is debuting in November.
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