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Simply over two years in the past, the sportswear world was shocked by information that Nike and Kobe Bryant’s estate were parting ways after not agreeing to phrases on a brand new contract. Within the months that adopted, gross sales of Nike Kobe product on the resale market spiked and new retail releases slowed till none have been left on the launch calendar. Nearly a 12 months later, Nike and Bryant’s spouse Vanessa introduced a brand new deal that might permit Kobe’s partnership with the corporate to proceed long-term.
Since then, Nike has been very selective with the Kobe product it is launched, restricted to Kobe 4 and Kobe 6 retros impressed by Bryant’s late daughter Gigi, an essential facet of Vanessa’s determination to return to Nike. This 12 months, it has been rumored that extra Kobes are anticipated to launch, notably an all-white Kobe 8 that is been linked to Kobe Day on August 24 (8/24). Beforehand, there had been no affirmation of the launch, however immediately’s Q4 Nike Earnings Call could have supplied some perception into what’s to return.
Throughout the name, Nike CEO John Donahoe touched on the way forward for Kobe Bryant’s signature line.
“It may be an thrilling summer time as we set the stage to relaunch the Kobe model prematurely of Kobe Day on 8.24,” mentioned Donahoe.
As of now, Nike hasn’t clarified what precisely a relaunch means for the Kobe line, although one can assume it means a return to releasing product with some type of regularity. The Kobe 4 can also be anticipated to make a return to retail in a new colorway this vacation season and the Kobe 6 was issued to NBA gamers in an exclusive “Black History Month” make-up earlier this 12 months.
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