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Almost 25 years after perpetually altering the material of digital music distribution, it appears Napster continues to be targeted on innovation. This time round, they’re experimenting with a extra unconventional type of advertising: fortune cookies.
Napster, which is now a streaming service, has partnered with OpenFortune, a advertising firm whose mission is rooted in selling manufacturers via fortune cookies distributed to eating places.
Their marketing campaign will embed papers with QR codes into cookies to advertise particular person artists in addition to the Napster platform, giving them a three-month free trial. Over 50 million fortune cookies will likely be distributed, Music Ally experiences.
Whereas it might sound foolish on the floor, it is powerful to disclaim the creativity of selling music via an after-dinner snack. We’re not conscious of any information from OpenFortune elucidating how a lot a marketing campaign like this could have an effect on streaming numbers, however time will inform if their technique is value baking right into a music launch rollout.
my fortune cookie is dropped at you by napster lmao pic.twitter.com/9hSlp3zAw6
— simply matt for supreme courtroom (@questionableway) March 28, 2024
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