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Brooklyn artistic collective MSCHF is partnering with Reebok for a sneaker collaboration primarily based on the Pump Omni Zone 2 retro mannequin, sources with data of the upcoming launch inform Complicated. MSCHF’s Reebok undertaking, proven right here, consists of two colorways of Reebok Pumps which might be overloaded with additional Pump gadgets throughout the higher.
The MSCHF x Reebok Pumps are anticipated to launch this month, sources say.
Reached through electronic mail, each MSCHF and Reebok declined to remark.
MSCHF’s more and more sturdy footwear enterprise has for years included customized variations of present sneakers, like its infamous Satan-themed Air Max 97s that prompted a lawsuit from Nike, and its personal cartoony designs, just like the inescapable Massive Purple Boots. Nevertheless, the Pumps made along with Reebok mark the primary time it’s landed an precise collaboration with a sneaker model.
The Reebok Pump Omni Zone 2 was made famous in 1991 by the Boston Celtics level guard Dee Brown, who wore the sneakers whereas hovering by way of the air with a no-look dunk that made him that 12 months’s NBA Slam Dunk Contest champion. Brown highlighted the sneakers earlier than his dunks, pausing every time to pump up his Reeboks and giving the model certainly one of its most iconic on-court moments.
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