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Kalan.FrFr creates music with a therapeutic high quality that snaps folks out of the matrix and reminds them that there’s nonetheless a lot residing to do.
“Don’t Transfer” that includes rising rapper Tay B is the second single off his newest EP Not Hard 2 Understand. The mission is a particular physique of labor that relishes in how easy the message needs to be. Kalan.FrFr doesn’t apologize for the methods road tradition formed his worldview however he celebrates it in honest element and delivers it with confidence and pleasure, showcasing his development as an artist and younger man.
Directed by BenMarc, the music video for “Don’t Transfer” offers viewers a cinematic glimpse into Kalan.FrFr’s popstar world that begins with the west coast artist backstage at a present earlier than entertaining a packed-out crowd. From there, its fast clips of the duo buying and selling verses in storage parking tons, whereas cruising the L.A. streets pushing a Maybach truck on hydraulics and beneficiant strip membership scenes. They match the vitality of the collaboration together with the music’s bouncy 808 beat.
Kalan.FrFr doesn’t draw back from highlighting rap’s superficiality or extravagance; he embraces it and turns it right into a film. His huge dawg standing is emphasised in each body; from a fleet of unique automobiles, fashions and dancers to icy drip, stacks of money and celeb cameos, the boastful lyricist is on a quest to reside life past limits.
“Don’t Transfer” was produced by longtime collaborators Diego Ave, Chambers and George Jenkins and continues in Kalan’s custom of attempting to maintain West Coast music alive. In the meantime selecting Tay B for a collab throughout his ascent was a wise transfer as we hear the Detroit rapper’s subsequent album is being government produced by Lil Child.
Concerning the Cali-Mid, West collab, Kalan says “Working with Tay B was so dope, he’s the homie & bro rap hearth; it was written! We didn’t have a alternative however to make a banger “
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