Jason Mayden Returns to Jordan Brand as Chief Design Officer

Trade veteran Jason Mayden is formally returning to Jordan Brand as their new Chief Design Officer. Previous to his most up-to-date position as President of Fear of God Athletics, which he held for two years, Mayden held roles at Nike Inc. for practically 14 years. He began with the Swoosh in 201 and ended his stint with the corporate in 2014 as their senior world design director of Jordan Model.

After Nike, Mayden was nonetheless very a lot concerned within the footwear and trend trade. His time at Nike Inc. noticed him work on varied initiatives, together with the Air Jordan 2009 or the Air Jordan 24. Between Nike and Concern of God Athletics, Mayden targeted on rising his personal firm and was even a visiting lecturer at USC’s Jimmy Iovine and Andre Younger Academy. In 2017, he additionally based youngsters’s footwear model, Tremendous Heroic, on prime of his personal design collective, Trillicon Valley. Mayden elements methods with Jerry Lorenzo‘s Fear of God home only a yr earlier than Lorenzo has formally put out a single assortment with adidas. In earlier interviews by Lorenzo and even Mayden’s personal LinkedIn profile, Mayden’s goal at Concern of God Athletics was actually to barter the label’s standalone nature and multi-categorial product lineup.

Mayden’s new position with the Jordan Model will see him take over the C-suite position from Martin Lotti, who’s now the Chief Design Officer for Nike. In a publish he made concerning his return on his private Instagram, he wrote, “I’m crammed with gratitude to announce my return to @jumpman23 because the Chief Design Officer. It’s been an unbelievable 23-year journey since beginning because the model’s very first design intern. Reflecting on the trail that’s introduced me right here is actually awe-inspiring. Considering again to my childhood goals rising up on the Southside of Chicago, it’s surreal to see them materialize. We’ve come method too far, there’s no stopping us now. For these navigating powerful instances, maintain onto hope. A sensible homie as soon as stated, ‘good guys don’t end final, they outlast.’”