Foot Locker, Inc. ‘Be Seen’ Campaign Autism Awareness Month

It was round this time final yr that Foot Locker, Inc. launched its “Be Seen” marketing campaign to lift consciousness of autism throughout World Autism Consciousness Month in April. Persevering with its mission, the retailer’s marketing campaign will proceed in 2023.

Foot Locker introduced at present that it has partnered with Puma and Reebok for this yr’s “Be Seen” marketing campaign to spotlight these with disabilities together with autism. There will likely be particular releasing as a part of this venture, together with a brand new iteration of the Reebok Question, the Reebok Classic Leather, and the Puma RS-X that includes an adaptive lacing system.

As well as, Foot Locker and the aforementioned manufacturers will likely be donating $25,000 to numerous organizations in assist of their efforts.

“The CDC not too long ago launched statistics (in 2020) displaying that 1 in 36 youngsters are being recognized with autism spectrum dysfunction (ASD). Even when ASD doesn’t have an effect on you personally or somebody in your fast household, chances are high you realize somebody on the spectrum. We wish to assist promote inclusion inside the autism group—not only for this month, however day in and time out,” John Hochadel, Foot Locker, Inc.’s international VP of footwear improvement, stated.

The Puma RS-X will likely be launched on April 12, whereas the Reebok Query Mid and Traditional Leather-based will drop on April 25. All three pairs will likely be obtainable at Footlocker.com.