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Diageo has expressed “confusion” over new accusations of racial insensitivity leveled towards it by music mogul Sean “Diddy” Combs.
Combs just lately accused Diageo of racial bias in its advertising methods, significantly regarding introducing a watermelon flavor for his brands, Ciroc Vodka and DeLeon Tequila.
In an announcement to http://AllHipHop.com, Diageo responded to Combs’ allegations, expressing bafflement at his criticism of the advertising and promotion efforts for Ciroc and DeLeon, efforts that Combs himself led.
The company identified that Combs not solely supported and publicly endorsed the Ciroc Summer season Watermelon taste for a number of years but in addition benefited financially from its success.
“Mr. Combs supported, publicly endorsed for a number of years, and benefited financially from the success of Ciroc Summer season Watermelon. His try and recast follow-up discussions relating to improvements for DeLeon is, as is his complete swimsuit, disingenuous and self-serving,” the corporate said.
Diageo additional clarified that beneath the Ciroc settlement, Combs was solely accountable for model advertising, and his personally-owned media company was DeLeon’s advertising company of file.
The corporate’s assertion means that Combs’ accusations are unfounded and contradict his involvement within the manufacturers’ advertising methods.
“It’s baffling to us that Mr. Combs is criticizing model advertising and promotion for Cîroc and DéLeon – the very efforts he led,” the corporate added.
The dispute between Combs and Diageo has drawn vital consideration because of the high-profile nature of the events concerned and the intense allegations being made.
Diageo severed its 15-year enterprise relationship with Combs following his allegations of racism and business misconduct. Diddy accuses Diageo of neglecting and limiting assets for his manufacturers, whereas Diageo contends that Diddy breached his contracts and made unreasonable monetary calls for.
Each events have traded authorized filings, with Diddy’s lawyer calling Diageo’s actions an try and distract from discrimination allegations and Diageo denying the accusations as opportunistic.
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