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Whereas the tip of its partnership with Nike marks the tip of a really important period for CLOT and its founder Edison Chen, its newfound partnership with
To kick issues off, Chen has revealed an thrilling twist on the adidas Originals Superstar silhouette, which made its preliminary look throughout the Shanghai Vogue Week.
Past a footwear launch, the collaboration stands as an announcement of artistic innovation and cultural fusion — exemplified via an immersive marketing campaign titled the “Home of Edison Chen.” This marketing campaign aimed to focus on the easy magnificence and cultural connectivity that the collaboration stands for. That includes a various solid of personalities, together with Jung Woo, Chris Severn, Joyce Wrice, Brent Faiyez and DPR Ian. Notably, the marketing campaign encapsulates the spirit of journey and exploration, because it transitions from the colourful streets to an intimate speakeasy lounge, demonstrating the shoe’s versatility and the inclusive imaginative and prescient behind the overarching collab.
Talking on the design inspiration behind the shoe and why he selected the Celebrity for the debut launch, Chen shared with Hypebeast “The Celebrity is a heritage consultant of adidas and never solely of adidas however my relationship with adidas. After I was a toddler, I wore Sambas and Gazelles, particularly in Hong Kong enjoying soccer with my pals. I used to be influenced by that sports activities tradition. The actual influence of adidas got here to me on the thirty fifth anniversary of the Celebrity. It made me dig deep and take a look at how a shoe can final 35 years and on the identical time have so many loopy collabs coming out and in at the moment.”
He added that the collaboration with NEIGHBORHOOD was a spotlight for him and one he needed to have. Whereas Chen teased that “There are plenty of footwear I wish to work with within the adidas realm. Some obscure and a few extra outstanding silhouettes,” he defined that “Beginning with what appears like house is at all times, at all times good and having the ability to put a perspective on the Celebrity was one thing that I used to be open to welcoming.”
Taking a better take a look at the design DNA of the CLOT Celebrity, there may be an emphasis on sophistication and magnificence, paying homage to basic suiting. It options hand-stitched ridges on the premium leather-based shell toe, together with a specifically designed midsole and outsole that showcases a novel ripple impact, a visual EVA wedge and a leather-based welt. The shoe is offered in a modern white colorway with contrasting black stitching and brand particulars, embodying a refined but approachable look.
The CLOT x adidas Originals Celebrity is ready to launch in-store and on-line through adidas official site and on the CONFIRMED app beginning February 23, with retail pricing set at $200 USD.
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